The Masterplan
The Greenwich Peninsula redevelopment is the largest single regeneration seen for a generation. Redrawing part of London into a place for first-time buyers, creatives and breakthrough artists, left-field theatre companies and upside-down pylons, it’s an expression of the world’s boldest architects.
The vision for our Greenwich Peninsula development is ambitious and eclectic and, despite the challenging circumstances, we remain focused on realising its full potential
“The brief to the designers, allies and morrison, is to create a new piece of london for over 35,000 people and presents a unique opportunity for a new urban fabric on a scale not normally possible.”
Emerging as something of an ultimate urban village, the new Greenwich Peninsula development finds its form under the masterplan of London architects Allies and Morrison. The firm, which celebrates its 40th year in 2025 came to the Greenwich Peninsula redevelopment project with impressive pedigree having conceived schemes for the London Olympic Park and the Argent King’s Cross development.
Here, the vision imagines more than the usual large-scale office space to create a whole neighbourhood of new ideas. It enhances the Peninsula’s status as a hub for London’s culture-savvy and design-conscious.
Whether you’re considering buying or renting a home in Greenwich Peninsula or simply interested in what’s going on in your local area, read more about the exciting plans for our contemporary Greenwich Peninsula redevelopment:
- Art
- Architecture and landscapes.
- When will Greenwich Peninsula be completed?
Creativity within the Greenwich Peninsula Redevelopment Masterplan
The Greenwich Peninsula development has a masterplan based on ideas rather than trends, and, unusually for a development of this scale, one with a rich and varied overarching design scheme, unlike other more uniform projects.
Art at the Greenwich Peninsula Development
Pioneering the creative charge is Conrad Shawcross, who was commissioned to reimagine the new Low Carbon Energy Centre on the Peninsula. He added a 49-metre tower, The Optic Cloak.
The Peninsula, as it is surrounded on three sides by water, has a similar feel to New York—the sun rises and sets over the sea, so you get this reflected light. The building itself was of particular intrigue, because it was this very thin slice—only three metres wide—so there was an opportunity to do something that light could pass through.
Everywhere you turn within the Greenwich Peninsula development, you’re met by exquisite, thought-provoking art that represents the community and the future of London. His striking sculpture, is joined by:
- A landmark, 30-plus metre work by Alex Chinneck, called A Bullet from a Shooting Star
- A giant red head called Head in the Wind by British pop-artist, Allen Jones
- An over-sized mermaid (among other pieces) from former Peninsula resident, Damien Hirst
Visiting the Greenwich Peninsula development for the day? Take a look at what’s here, from beautiful art installations to local shops, delicious restaurants and vibrant greenspaces.
Architecture and Landscape at the Greenwich Peninsula Development
A stroll around the Peninsula today reveals echoes of its industrial heritage, but as the transformation gains momentum, it’s clear this is a vision that is fused to the future.
Creativity runs through the very fabric of the Greenwich Peninsula redevelopment, seen not just in the art but also the architecture and urban landscapes: crisp apartments have emerged, and a slick 60-bay state-of-the-art golf-driving range has secured a prime position for practicing your swing.
The great variety of possible building scales, heightened architectural potential, and interplay between landscape elements produces a really dynamic and exciting built environment. The self-taught British designer Tom Dixon—iconic for his highly sought-after copper pendant lights—has contributed his high-concept interiors to a limited-edition series of SOM-designed apartments and lofts, situated within the Upper Riverside neighbourhood.
“The idea was to make them a bit grittier, a bit more ‘British’ in a way—to try and bring in some warmth and realness,” says Dixon. “It was important to me to have symbolic items to do with industry, because industry had been a large part of the Peninsula until relatively recently.”
Landscape architect GROSS. MAX., no strangers to designing waterfront schemes, conceived the serene and calming landscaping along The Tide – running from Peninsula Square along the riverfront.
A vibrant mixed-use pedestrianised district in the heart of the Peninsula is also home to Ravensbourne College students and acts as the gateway to The Tide, a riverside linear park.
Championing creativity and community, and fast becoming an international destination in its own right, the Greenwich Peninsula redevelopment project is much more than gloss on a district that, for nearly a decade, found itself stalled.
“The great variety of possible building scales, heightened architectural potential, and interplay between landscape elements produces a really dynamic and exciting built environment.”
When will Greenwich Peninsula be completed?
The Greenwich Peninsula redevelopment project is set to be completed in 2043.
After Knight Dragon took full ownership of the site in late 2013, the company committed to playing the long game —the Greenwich Peninsula redevelopment is a 30 year development — and the Peninsula is set to witness the biggest change to its landscape since the Dutch originally drained the region to use as farmland and meadows.
Almost 40% of the way towards the plan, the progress has been remarkable. 2020 saw a major milestone in the Greenwich Peninsula development, the completion of the Peninsula’s newest neighbourhood, Upper Riverside, and impressive progress in the Design District.
Greenwich Peninsula now finds itself an energised village, a pioneer for a sustainable and inspiring way to live in London and Knight Dragon is committed to realising the vision of the Greenwich Peninsula redevelopment as the capital's most boldly modern landscape.
Want to learn more about the progress of the Greenwich Peninsula development? Take a look at the story of Greenwich Peninsula, or get in touch with us today.
